Quotes, charts, and statistics at least vaguely related to social media found from across the Web. Collected by Kevin Briody
Blog: Social Mallard
Twitter: @kevinbriody
According to Vice President of Advertising and Global Operations David Fischer, the units, which cost the same as standard Facebook ads, are performing, on average, twice as well.” - referring to Sponsored Stories ad units
— Facebook Sponsored Stories Performing 2 Times Better Than Standard Ads | Fast Company
Source: Fast Company
A Game of Thrones Of course, there are many other factors to consider—some more important than I’ve stated. For example, the Google sharing console is only ever a click away in any Google property via the toolbar. This is bound to keep users deeply engaged. At the same time it will probably attract anti-trust scrutiny. On the other hand, Facebook already has strong networks effects in its favor and stealing away even a quarter of its 750m users will be an arduous, multi-year campaign. And Mark Zuckerberg has time and again shown that he has the uncanny ability to make good decisions under pressure. So maybe facebook will decide at some point that it needs to pivot fundamentally and make the necessary changes. Both companies will compete fervently for partnerships with major web properties to feature the Like or 1 buttons. And the mobile ecosystem (with Apple now getting in bed with Twitter) will have a large impact. There are so many variables at play that many of the things I’ve said may make no difference at all in the outcome. With those caveats in place however, I predict that while Google will not usurp the throne from facebook per se, it will instead grow into a strong, competitive player and much-needed alternative. Much as Chrome has with IE. Where facebook has the larger, but no-longer dominant share. I predict that when this game is done playing, there will be no more thrones.
Source: rethrick.com
The Blogging Matrix is a system. A system of rules. What you should write, who you should write it for, how long you should write it, what words you should put in it, how frequently you should publish it, and how often you should share a link to it on your social networks. Rules. Rules that have killed creativity in favor of SEO. Rules that have made bloggers predictable – rushing to publish poorly written posts that capitalize on the “hot topics” of the day (remember all the Osama bin Laden posts? Oh, and how many lame Google posts have you come across lately?). Rules that have made new bloggers forget that when it comes to “writing”, there are no rules.
— Captain Smack, Red Pills, Rabbit Holes, and the Blogging Matrix | South Florida Filmmaker
Source: southfloridafilmmaker.com
59% of adult Facebook users had “liked” a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise.
— 50 Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat - Advertising Age
Source: adage.com
Many companies are institutionally afraid of change. Apple is afraid of stagnation.
— Daring Fireball Linked List: Michael Gartenberg: ‘Why Apple Dares to Change Your Apps’
Source: daringfireball.net
Perhaps what you measure is what you get. More likely, what you measure is all you’ll get. What you don’t (or can’t) measure is lost” - H. Thomas Johnson
But the funny thing is this: I’m banking that when you push it, when you leave the status quo behind, and make some new in-roads, some new habits, that you might just get comfortable with the new you, and lo and behold you’ll be ready to push it again. That’s when the magic happens. That’s what we need. That’s what–I’m guessing–you need.
— The Status Quo Will Do Just Fine Without You [AKA Get Some Cojones] | Chase Jarvis Blog
the Social Media RFP template is too long, has too many questions, and many clients and purchasing departments are simply cutting and pasting the content with little or no thought about their actual needs.
